A quiet guide to gardens and gentle homes

Fawn & Flora is a small independent publication about growing things and making a home feel like your own — written for people at the very beginning of both.

Our story

It started with a very bad first year

In 2023 we moved into a narrow terrace with a north-facing yard, roughly nine square metres of compacted clay, and a fig tree that had clearly given up some years earlier.

We did what most people do: bought forty pounds of plants in one afternoon, put them all in the sunniest corner, watered them on a schedule, and watched almost everything die by August. The fig, ignored entirely, thrived.

What we couldn’t find anywhere was writing that assumed we knew nothing and didn’t make us feel foolish about it. Everything was either a two-line listicle or a soil-science paper. So we started writing the middle thing.

Six years on, Fawn & Flora covers gardens, houseplants, outdoor spaces and the interiors they open onto — still written for the person standing in a bare yard wondering where on earth to start.

How we work

Four things we hold to

Beginner-first, always

If a guide needs you to already know what ‘friable’ means, it isn't finished. We define things, or we don't use the word.

We've killed it too

Every guide here comes out of something that went wrong first. The mistakes sections are not hypothetical.

Slow over trendy

We'd rather write one guide properly than ten quickly. Plants don't care what's having a moment.

Honest about money

We earn a commission on some links. We say so, every time, and we never recommend something we wouldn't buy again.

The name

Why Fawn & Flora

Fawn for the soft, warm, slightly faded colours we’re drawn to — and for the young, uncertain, finding-its-legs stage that every new gardener and every new home goes through.

Flora for everything that grows.

The illustrated wreath was drawn for us in the first year and we’ve never wanted to change it.

30

Guides published

5

Subjects covered

3

Years growing

1

Very stubborn fig